SUCCESSFUL KNOWLEDGE MANAGEMENT STRATEGIES AND GLOBAL MARKET TRENDS
SUCCESSFUL KNOWLEDGE MANAGEMENT STRATEGIES AND GLOBAL MARKET TRENDS

Summary/Abstract: The purpose of this study is to examine knowledge management strategies, digital media marketing, and the importance of psychological factors in human decision-making. Wu et al. note that knowledge management (KM) has been widely recognized as a main driver of competitive advantage, and identify factors important to the success of a KM strategy. Bloom and van Reenen state that higher levels of competition are strongly associated with better management practices. Conrad contends that the financial collapse we are now experiencing will become the largest financial crisis the United States has ever faced. Woerndl et al. emphasize that there are risks and challenges that marketers have to face when engaging in viral marketing campaigns.

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