OPINIONS ON SOME SPECIFIC ASPECTS OF THE PRICE STRATEGY IN SERVICES
OPINIONS ON SOME SPECIFIC ASPECTS OF THE PRICE STRATEGY IN SERVICES

Summary/Abstract: The price policy in services respects almost totally the concepts used by the classical marketing mix developed for the consumer goods. The specific elements have appeared later being related to the particular features of the services, those being in fact the factors that have allowed the separation of the services marketing as a distinctive scientific domain. Determining the price for services is difficult because is an experience taken place in real time. One of the major elements that must be taken into account while establishing the price of a service is referring to the fact the consumer directly participates to the process of carrying out the services.

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