The Impact of Technology on The Growth of The Rural Tourism Industry in BRICS Countries: Insights from a Systematic Literature Review
The Impact of Technology on The Growth of The Rural Tourism Industry in BRICS Countries: Insights from a Systematic Literature Review

Summary/Abstract: This study explores the impact of technology on the growth of small, micro, and medium-sized enterprises (SMMEs) in the rural tourism sector across BRICS countries (Brazil, Russia, India, China, and South Africa) through a systematic literature review. By analysing recent research, the review highlights how technological advancements have influenced rural tourism SMMEs in these emerging economies. The findings suggest that digital tools such as social media, online booking platforms, and e-commerce systems have significantly enhanced the visibility and market reach of rural tourism businesses. Social media marketing and online travel agencies have provided these SMMEs with cost-effective means to attract global tourists. Additionally, mobile technologies and digital payment solutions have improved operational efficiency and accessibility, enabling smoother transactions and better customer service. Technological innovations, including virtual reality (VR) and augmented reality (AR), have also enriched tourist experiences by offering immersive previews and interactive content. Despite these benefits, challenges such as technological infrastructure limitations and the digital divide in rural areas remain significant barriers. The review concludes that while technology offers substantial opportunities for growth and competitiveness for rural tourism SMMEs in BRICS countries, addressing infrastructural and digital inequalities is crucial for sustainable development and equitable benefit distribution.

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