Екосистема на образователни продукти за висшето образование в дигитална среда
Ecosystem of educational products for higher education in a digital environment

Summary/Abstract: This study examines the ecosystem of educational products in higher education in the context of digital transformation. The digital environment creates prerequisites for the development of new forms of interaction among participants – teachers, students, institutions, business and technology organizations, by reorganizing traditional learning processes. The study aims to define the structure and functioning of the ecosystem by systematizing its main elements: educational programs, educational technologies and participants in the provision of educational services, as well as the factors that influence them. Four key groups of factors are analyzed: technological, pedagogical, managerial and market, which model the dynamics of the ecosystem and determine its potential to generate innovations. The methodological approach includes conceptual and theoretical analysis, comparative analysis, a systemic approach and integration of secondary data from international and national sources. The results outline the importance of digital technologies and the EdTech sector for the development of sustainable, competitive and adaptive higher education. The study proposes a conceptual framework that can support strategic planning and improvement of educational products in universities.

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