HOW LOCALS EXPERIENCE CULTURE: A STUDY OF COMMUNITY PERCEPTIONS OF VARNA’S CULTURAL CALENDAR
HOW LOCALS EXPERIENCE CULTURE: A STUDY OF COMMUNITY PERCEPTIONS OF VARNA’S CULTURAL CALENDAR

Summary/Abstract: This study explores the perceptions of local residents in Varna, Bulgaria, toward the city’s annual cultural events. In an era where gatherings are increasingly commodified, understanding how locals engage with and interpret these events is vital for sustainable cultural development and effective urban planning. The research integrates psychological theories of perception with event management principles to assess how celebrations influence community identity, social interaction, and urban life. A survey among 183 residents revealed that cultural events are predominantly perceived as opportunities for social bonding and emotional enrichment. Concerts and theatrical performances are the most attended type of events, informational gaps and time constraints remain key barriers to wider participation. Findings indicate that although locals value these events, they often engage with them as passive consumers rather than active contributors. The study highlights the need for improved communication strategies, diversified programming, and more inclusive creative planning. These insights offer practical implications for policymakers and cultural organizers seeking to align events more closely with local needs, values and traditions and foster deeper civic engagement.

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