Идентичност на бранда
Identity of the brand
Author(s): Suzanne Harutyunyan-VasilevskaSubject(s): Social Sciences, Fine Arts / Performing Arts, Sociology, Sociology of the arts, business, education, Sociology of Art
Published by: Академия за музикално, танцово и изобразително изкуство „Проф. Асен Диамандиев“ – Пловдив
Keywords: brand; identity; recognizability
Summary/Abstract: While art itself speaks to the mind and heart, the identity of the brand on the other hand is material and seduces the senses. The identity of the brand is the visual and verbal form of expression. The identity supports, expresses, communicates, and visualize the brand. This is the shortest, the fastest and the most commercial form of communication. You can see it, touch it, hold it and hear it. It starts with a brand name and a logo and it grows exponentially in a matrix of instruments and communications. It can start from pamphlets and businesses cards and grow to websites from the art industry, from advertising campaigns to posters, the identity of the brand increases the awareness and builds contacts.
Journal: Международна научнопрактическа конференция "Управленски и маркетингови проблеми в изкуството"
- Issue Year: 1/2019
- Issue No: 6
- Page Range: 181-187
- Page Count: 8
- Language: Bulgarian
