Защо да брандираме изкуството?
Why do we brand the art?

Summary/Abstract: Most artists believe the brand is an idea, and the word itself originate from the business world. This is true, but some of these artists reject the business world partially or completely. Let us not throw away the good with the bad. The concept and practice of the branding influence the way people live today. For artists who want to connect with the audience, viewers and patrons, that means inviting them to the world of your art and this is a blessed relationship. The brand is the quality of the relationships we build with our various audiences - creating the human emotional bond.

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