Значението на брандинга и публиките при формирането на имиджа на музиканта
The importance of branding and publics for musician’s image formation

Summary/Abstract: The report offers practical insight into the problem of image-making. There is a review of the factors building a musician’s image: branding and audiences. An emphasis is put on the characteristic aspects of brand involving the development of music industry. What is also analyzed is the significance of these factors within the context of the history of classical music. The major issues are highlighted and the perspectives of branding as an instrument of successful image.

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