Какво вижда PR-ът през „Прозореца на Овертон“
What PR sees through the "Overton Window"

Summary/Abstract: The report observes the possible influence on large social groups, which is described by Joseph Overton in the end of the 20th century and is known as “The Overton Window”. It is about initially inconceivable public ideas to be realized by changing their meaning and then by making them socially more acceptable. The development looks at examples of such approaches and focuses on the implementation of the Overton Window in the fields of arts and culture, which are also subject to manipulative technology. The report distinguishes the Overton Window from classic PR, which works in the fields of ethics and aesthetics. The final question is whether the PR will be able to retain its essence in a time of increasingly aggressive neoliberal environment?

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