Живопись – это немая поэзия, а поэзия – это слепая живопись: о взаимосвязях произведений искусства и тематических десертов в современном медиапространстве
Painting is mute poetry, and poetry is blind painting: about the Interrelationships of Artworks and Themed Desserts in the Modern Media Sphere

Summary/Abstract: Thematic desserts and their media texts are new phenomena rooted in the cultures of visuality, spectacle, leisure, hedonism; interconnected with literature’s, cinema’s, animation’s culture, painting; related to the constructions of ideology, explanation of the world order; correlating with traditions, storytelling techniques; conditioned in their foundations, principles by aesthetic, artistic, social beginnings, everyday life. They formed and perfected inseparable relations with media communications. Dessert-texts and their media texts have created and are actively developing a complex intermediate territory. This is especially evident in the examples of dessert-texts and their food photos. Artistic culture for the “mass media-gastronomic” language is a full-fledged, significant, substantial component. Texts of literary culture, fine arts, architecture, preserving their essence, language and initially embodied in thematic confectionery products, then in the “mass media-gastronomic”, carried out with the help of corresponding languages, discourses, practices, are transformed into a new, multi-code cultural text and a complex cultural code. A work of literature, painting, architecture becomes simultaneously an object of retelling; a new text in which its interpretations are explicitly or repercussion fixed, transformed; a narrative about the era, the author, the heroes depicted in the dessert-text, its food photo; a complex discourse; new practice of reading, perceiving, understanding, interpreting them.

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