От ритуал към алгоритъм: Хибридният обрат на изкуството и съдбата на въображението
From Ritual to Algorithm: The Hybrid Turn of Art and the Fate of Imagination

Summary/Abstract: The essay traces how 20th–21st-century art dissolves boundaries between text, image, and sound, recovering an ancient ritual unity while overturning modern hierarchies. From Duchamp’s readymade and Beuys’s “social sculpture” to Cage’s chance procedures, conceptualism reframed the artwork as idea and process. Photography’s “facticity” and mass reproducibility enabled dematerialized practices (Kosuth, Art & Language) and a culture dominated by images. Video and installation art—Paik’s electronic environments, Hill’s language-body experiments, Sugimoto’s time-compressed cinemas, Nauman’s claustrophobic loops, Viola’s slowed meditations—fuse media and activate viewers. Digital technologies and AI accelerate production, risking standardization, shallow reception, and a “deficit of imagination.” Drawing on Bachelard, the author contrasts a necessary “creative silence” of reverie with today’s “technological dream,” asking whether algorithmic generation can substitute for lived experience, authorship, and human imagination. The conclusion: technology expands form and access yet threatens depth; the task is to reclaim attentiveness and cultivate images that think in contemporary culture.

• Details
• Contents