Strategic Agility as a Competitive Advantage in Banking Industry
Strategic Agility as a Competitive Advantage in Banking Industry

Summary/Abstract: The purpose of this study is to ascertain how retail banks may effectively gain a competitive advantage through the use of strategic agility. Any organisation that operates in an environment that is marked by unpredictability and frequent change needs to be agile in order to survive. Service providers can outperform their rivals in terms of speed and quality by adopting agility and providing the best value to their customers. Convenience sampling was used to select 150 respondents, and an internet survey was used to collect data from the top 5 retail bank customers in South Africa. To find out if there is a statistically significant relationship between the variables being examined, regression analysis was used. The findings showed a statistically significant positive correlation between competitive advantage and agility. In order to maintain the relevance of retail banks in an uncertain environment, this study concludes with sound recommendations that may help managers and banking professionals enhance certain areas of their customer service based on the relationships identified.

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