Национально-культурная специфика юмора в контексте ситкома „Сваты“
National and cultural specificity of humor in the context of the sitcom “Matchmakers” (“Svaty”)

Summary/Abstract: This article analyses Russian humour as a special manifestation of national consciousness and an important element of cultural identity, based on the sitcom ‘Svaty.’ Humour is considered not only as a form of entertainment, but also as an important component of the national cultural code, as a means of reflecting the realities of life, historical memory, and worldview attitudes. The main focus is on the conflict and subsequent synthesis of two social archetypes: the urban intelligentsia (the Koval family) and rural labourers (the Budko family). The paper emphasises the importance of understanding humour in the context of culture and its influence on communication between representatives of different social statuses, as well as how humour can be an effective tool for solving problems related to socio-cultural differences. The analysis is based on socio-cultural, lexical-semantic and stylistic approaches. From a sociocultural perspective, the series is viewed as a reflection of intergenerational and interclass relations in the post-Soviet space. Lexical and semantic analysis reveals the linguistic characteristics that define the main characters: the use of colloquialisms, slang and elements of folklore as opposed to literary vocabulary, sarcasm and professional terminology. The stylistic approach emphasises the role of comic contrast, exaggeration and mixing of styles as key mechanisms of the humorous effect.

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