Determination of Customer Loyalty Stages
Determination of Customer Loyalty Stages
Author(s): Lina PilelienėSubject(s): Economy
Published by: Vytauto Didžiojo Universitetas
Keywords: customer loyalty; customer loyalty measurement; customer loyalty stages; vartotojų lojalumas; vartotojų lojalumo matavimas; vartotojų lojalumo stadijos;
Summary/Abstract: The determination of the structure of customers’ in reliance with their loyalty stage can help organizations in making market segmentation and establishing of marketing programmes. In the article the structure of customers’ in reliance to their loyalty stage is provided.
Journal: Organizacijų vadyba: sisteminiai tyrimai
- Issue Year: 2009
- Issue No: 51
- Page Range: 95-110
- Page Count: 16
- Language: English