Web 2.0 Implications on Marketing Cover Image

Web 2.0 Implications on Marketing
Web 2.0 Implications on Marketing

Author(s): Grzegorz Mazurek
Subject(s): Economy
Published by: Vytauto Didžiojo Universitetas
Keywords: Internet; marketing; web 2.0; virtual communities; communication; Internetas; rinkodara; Web 2.0; virtualios bendruomenės; komunikacija;

Summary/Abstract: The paper presents the analysis of two related terms – Web 2.0 and marketing; the authors analyses critically the most important issues regarding Web 2.0 impact on marketing. The paper shows what is the current understanding of the phenomenon among marketers, how they use it and on what scale.

  • Issue Year: 2009
  • Issue No: 51
  • Page Range: 69-82
  • Page Count: 14
  • Language: English