Културно предприемачество и дигитална трансформация: ролята на културния предприемач
Cultural Entrepreneurship and Digital Transformation: The Role of the Cultural Entrepreneur
Author(s): Yoana RashkovaSubject(s): Social Sciences, Economy, Psychology, Sociology, Social development, Marketing / Advertising
Published by: Институт за знание, наука и иновации ЕООД
Keywords: cultural entrepreneurship; digital transformation; storytelling; cultural experience
Summary/Abstract: This paper explores the role of the cultural entrepreneur in the context of digital transformation within the cultural sector. Emphasis is placed on the use of storytelling as a key mechanism for creating emotional and engaging cultural experiences. The paper analyzes innovative digital technologies, their opportunities and challenges, as well as the importance of partnerships and marketing for the successful development of cultural projects in the digital age
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2025
- Issue No: 2
- Page Range: 153-160
- Page Count: 8
- Language: Bulgarian
