Storytelling и дигитални иновации в културното предприемачество: нови хоризонти и предизвикателства
Storytelling and Digital Innovation in Cultural Entrepreneurship: New Horizons and Challenges
Author(s): Yoana RashkovaSubject(s): Social Sciences, Economy, Sociology, Social Informatics, Marketing / Advertising
Published by: Институт за знание, наука и иновации ЕООД
Keywords: storytelling; cultural experience
Summary/Abstract: This paper explores the role of storytelling as a core instrument in cultural entrepreneurship and its interaction with digital innovation. Through examples and conceptual analysis, the report highlights the importance of emotional engagement, social cohesion, and economic sustainability enabled by narrative strategies. It examines the challenges posed by technologies such as VR/AR, gamification, and social platforms, focusing on the balance between authenticity and digitalization. Educational, social, and market dimensions of cultural experience in a digital context are also discussed
Journal: Сборник доклади от научна конференция „Знание, наука, иновации, технологии”
- Issue Year: 1/2025
- Issue No: 2
- Page Range: 145-152
- Page Count: 8
- Language: Bulgarian
