Creative Industries in Serbia: Economic Impact and Implications
Creative Industries in Serbia: Economic Impact and Implications

Summary/Abstract: This paper examines the economic impact, opportunities, and trends of Serbia's creative industries (CI). The primary aim is to highlight the financial influence and implications of creative industries on the Republic’s of Serbia economy. The introductory section focuses on defining creative industries to provide a clear understanding of their scope and framework. The analysis then presents data on the gross value added (GVA) and gross domestic product (GDP) of creative industries and their share in Serbia's overall GDP for 2021–2023. The study is grounded on two hypotheses, one stating that CI have a significant share of the overall GDP of Serbia, and the other that CI generate a significant percentage of the total employment in the Republic of Serbia. Furthermore, the study explores employment within the sector, wage levels, the number of business entities, export performance, and other key indicators. The findings indicate a consistent growth of creative industries and related sectors in the Republic of Serbia. The paper concludes that creative industries have the potential to contribute to economic diversification, reduce dependence on traditional sectors, and enhance GDP through production that is primarily based on intellectual capital.

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