The Role of Cryptocurrencies in Shaping Tourist Behavior toward Heritage Site Visits
The Role of Cryptocurrencies in Shaping Tourist Behavior toward Heritage Site Visits

Summary/Abstract: This paper explores the role of cryptocurrencies in influencing tourist behavior in the context of heritage tourism. The study focuses on understanding the perception and credibility of cryptocurrencies when used for services related to historical sites. Based on a theoretical framework derived from academic sources, the research identifies emerging trends in the adoption of digital payment technologies in tourism. The empirical part is based on a quantitative method using a structured questionnaire distributed both online and in person. The sample consists of 340 respondents who had prior experience with cryptocurrency-based payments in the tourism sector. Statistical methods including the Mann-Whitney U test and ANOVA were used to examine two hypotheses: gender-based differences in perception and differences in the credibility of selected cryptocurrencies. Results indicate that gender does not significantly affect attitudes, but there are notable variations in the perceived credibility of specific cryptocurrencies. Bitcoin and Ethereum were rated the most trustworthy, while Dogecoin and Litecoin received lower scores. The findings provide insights into how cryptocurrencies may become a motivational factor and influence tourist decision-making in heritage site visitation.

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