Innovative Approaches in the Practice of Human Capital Management in Tourism
Innovative Approaches in the Practice of Human Capital Management in Tourism

Summary/Abstract: Under the conditions of global competition and digital transformation in World Tourism Industry contemporary trends in Human Capital Management identifies good practices, simultaneously applying the advantages of traditional and the challenges of innovative management with multifunctional impact on their business, based on the specific experience in this sphere. Contemporary tourism management concepts at all levels based on strategic approach providing innovative and well co-coordinated tourism products are exceedingly important for tourism development. There are numerous challenges and problems in the creation of consumer loyalty and sustainable competitive advantage. Balancing the strategic aims and increasing total economic benefits are close related with developing partnerships between the public and private sector. Taking advantage of new technologies enables to enhance their competitiveness by enhancing local co-operation of all interested sides. The central focus, this report investigates is the best innovative practices in tourism industry as the attempt to identify successful management соnceptions at macro-, meso- and micro-level under the conditions of digital transformation.

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