Достъпната комуникация на културните институции с гражданите: образователен потенциал на една изложба
Accessible Communication of Cultural Institutions with Citizens: Educational Potential of an Exhibition

Summary/Abstract: The article discusses the influence of the language and style of the texts of the labels in an exhibition on the communicative and educational goals of the cultural institution. The content and language of the texts can attract a wider non-specialized audience and include more citizens in the communicative interaction. For this purpose, the institution should offer new narrative possibilities and prepare texts in plain or easy language. The research is carried out using the methods of content analysis, linguistic and stylistic analysis, the case study method and a questionnaire survey. The results show that the prepared dialogic labels with an educational purpose are a good example of texts in accessible language intended for a wide audience.

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