The future of SPA tourism in Bulgaria after the Covid-19 pandemic
The future of SPA tourism in Bulgaria after the Covid-19 pandemic

Summary/Abstract: The global COVID-19 pandemic has had a significant impact on many industries,and the SPA tourism industry in Bulgaria is no exception. This is a well-established segment of the tourism market, and with its abundance of natural mineral springs, Bulgaria has long been an attractive destination. However, the pandemic has hanged the behavior of tourists, the way they travel, the way they choose a preferred destination, and has increased the focus on health and wellness. This article aims to examine the main challenges facing the sector and observe possible solutions by taking into account historical events, the country‘s location, demographic problems and opportunities for promoting our product in the target markets.

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