ТЕХНОЛОШКИ МИГРАЦИИ ВО ПРОДУКЦИСКИТЕ ПРОЦЕСИ
TECHNOLOGICAL MIGRATIONS IN PRODUCTION PROCESS

Summary/Abstract: One of the many interesting but complex topics in the production of artworks is that of migration. Migrations in the domain of culture create a space for cultural interaction, where the artists and authors from different spaces have the opportunity to exchange their ideas and experiences, resulting in new art forms that unite different styles and traditions. However, migration as a phenomenon is not present in art solely within the creative field; it also encompasses production processes in the technological domain. Migration in technology has been very active in the last decade, especially with the rapid technological development that is constantly changing the production standards. New technologies impose not only new standards, but also require the complete replacement or migration of certain technologies within production. With participation and involvement of artists, directors, actors and other participants from different regions who are part of these projects, new technological achievements are presented. They often possess significantly greater capabilities than the technology used in the past, with their migration actually becoming part of the development process of the cultural institution. Among the new technologies is artificial intelligence (AI), which, in a very short period of time, has demonstrated an incredible ability for developing its artistic abilities. We can conclude that technological migration has an acceleration in the direction of the production in the performing arts and audiovisual works. It will continually change and improve production processes, including emerging technological breakthroughs. However, it is still important to consider its potential negative effects, such as digital inequality, loss of traditional skills, and ethical challenges. In order to achieve the maximum benefits and minimize risks, it is necessary to apply strategic management and specific approaches to new technologies, which are to support the sustainable interaction of technologies— primarily in everyday life, and then in other fields, especially in art.

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