Sports, Power, and Communication: the Image Challenges of Formula 1 in Authoritarian Countries
Sports, Power, and Communication: the Image Challenges of Formula 1 in Authoritarian Countries
Author(s): Tsvetelina DzhambazovaSubject(s): Social Sciences, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Formula 1; authoritative states; image; communication strategy; communication in times of crisis
Summary/Abstract: Formula 1, as a globally recognized sport with millions of viewers, attracts authoritarian states that use hosting races to improve their image through sportswashing. Through case study analysis, this article examines how Bahrain, Saudi Arabia, Qatar, and Azerbaijan utilize F1 to divert attention from human rights violations and other issues. The study considers the lack of response from F1 and the FIA as a significant problem that undermines the sport's legitimacy. In conclusion, a communication strategy is proposed to address criticism of the organizations' passivity.
Journal: Медии и език
- Issue Year: 1/2025
- Issue No: 18
- Page Range: 32-45
- Page Count: 13
- Language: Bulgarian
