WCAG 2.0 as an element of external communication and branding of selected public administration institutions
WCAG 2.0 as an element of external communication and branding of selected public administration institutions
Author(s): Jędrzej Wasiak-Poniatowski, Barbara Mróz-GorgońSubject(s): Public Administration, Government/Political systems
Published by: Akademia Wojsk Lądowych imienia generała Tadeusza Kościuszki
Keywords: WCAG 2.0; public administration; local government units; communication; branding;
Summary/Abstract: The article presents issues related to the elements of branding of public institutions (local government units) in the context of the implementation of effective standards for access to content published on the Internet (WCAG 2.0). The presented research results show a far-reaching divergence between the broadly understood image building and the complex aspects of the quality of communication, in particular directed to people with various disabilities.
Journal: Scientific Journal of the Military University of Land Forces
- Issue Year: 190/2018
- Issue No: 4
- Page Range: 193 - 201
- Page Count: 9
- Language: English
