Blogosfera modowa w procesie informacyjno-decyzyjnym
The online fashion blog community in the process of information-sharing and decision-making
Author(s): Barbara Mróz-GorgońSubject(s): Economy
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Keywords: blogosphere; fashion brands; brand image; consumer; decision; information
Summary/Abstract: The history of Polish fashion blogs began in 2007. Since then, Poland’s online community of fashion blogs has been constantly evolving. The powerful nature of fashion blogs has placed fashion bloggers amongst most influential persons in the fashion industry. Popular bloggers are now invited to fashion shows, appear on television shows and give interviews, promoting particular fashion brands. The paper presents Poland’s fashion blogosphere as a contemporary search platform for fashion brands and trends, inspiring and influencing consumers’ buying decisions. The paper is prepared on the basis of literature studies and reports’ analysis
Journal: Marketing i Zarządzanie
- Issue Year: 2014
- Issue No: 36
- Page Range: 295-303
- Page Count: 9
- Language: Polish