„The Old Man” and... Madonna’s „Curves”: NATO’s Strategic Dilemmas at The Age Of 60 Cover Image

„Bătrânul” şi... „curbele” Madonnei: dilemele strategice ale NATO la 60 de ani
„The Old Man” and... Madonna’s „Curves”: NATO’s Strategic Dilemmas at The Age Of 60

Author(s): Costinel Anuţa
Subject(s): Politics / Political Sciences
Published by: Fundaţia »Societatea Civilă« (FSC)
Keywords: NATO; Madonna’s curve; strategic communication; comprehensive approach; global projection; comprehensive toolbox; political objectives

Summary/Abstract: This paper has as main objective to emphasize the strategic dilemmas that the new NATO strategic concept has to deal with. The organization has to overcome its Cold War „militarist” image through a coherent and continuous public diplomacy campaign. However, strategic communication is not enough and the image has to be supported by successful results. As a consequence, only an organization with broad political objectives supported by a flexible and comprehensive „toolbox” of means and, in the same time able to share its strategic vision, to facilitate networking at global level and to project forces and capabilities wherever needed, will adapt and survive.

  • Issue Year: 2009
  • Issue No: 134
  • Page Range: 77-85
  • Page Count: 9
  • Language: Romanian