Специфика на маркетинговия микс на икономическите висши учебни заведения в България
Specificity of the Marketing Mix of Economic Higher Educational Institutions in Bulgaria
Author(s): Ognyan OgnyanovSubject(s): Social Sciences, Economy, Education, Business Economy / Management, Higher Education , Marketing / Advertising
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: marketing of higher education; institutions of higher education; marketing mix; students’ attraction; students’ retention
Summary/Abstract: The report frames the elements of the “7P” model of the higher education marketing mix with specific real-world examples by each element. The purpose of the report is to describe the theoretical content of each of the seven elements of the specified model using a critical analysis and synthesis of existing scientific literature. The subject of the report is the marketing mix, and the object is the economic higher education institutions in Bulgaria.
Journal: Научни трудове на УНСС
- Issue Year: 2025
- Issue No: 3
- Page Range: 85-95
- Page Count: 11
- Language: Bulgarian
