MEĐUNARODNA TRGOVINA U SEKTORU VINA
INTERNATIONAL TRADE IN THE WINE SECTOR

Summary/Abstract: The paper deals with the topic of international trade in the wine sector. The mentioned elements are based on economic, national, cultural and geographical factors. Such factors strategically contribute to a diverse range of wines. Throughout history, wine has been an important element of the traditions of different nations, forming a social structure that has been maintained to this day. However, such a tradition did not remain the same, at least not completely. An important feature of wine, and one can say strategic, besides quality, is the price. Price is one of the primary factors of internal and external trade of products in the wine sector. The research includes the analysis of domestic and foreign literature, i.e. academic databases, Google Scholar and other wine-related magazines. The basic method that was applied is based on the description and commenting of the collected data and information. In addition to the economic aspect, the management aspect was also applied to the topic of international wine exchange. The analysis of the available documentation relies on the elements of production, consumption and exchange of wine at the world level. Data synthesis, processing and presentation in the paper represent a creative report on the subject of international wine exchange. The work, although it is overview, on the one hand represents a retrospective study with elements of forecasting economic trends and apropos of the above, suggestions in the domain of wine. Raising foreign trade exchange in the wine sector to a higher level includes the organization, that is, the stimulation of production and consumption, and thus wine trade, that is, the export of wine. Such moves rely not only on large business entities, but also on medium, small, or micro entities in the wine sector. However, the dominant role at the real level is played by those entities that have an integrated entire process that includes the process of growing vines, production, packaging, advertising and the final offer to merchants, that is, users of wine products. In not a small case, the whole rounded process is not possible, at least not independently. That's why business entities, in order to overcome size, offer and export, join together, thereby achieving competitive potential. In order to achieve business excellence, after-sales services, from communication to complaints, are indispensable. Proactivity must be continuous. As companies educate their employees, education must also be aimed at wine consumers, more specifically introducing them to the assortment, quality and the possibility of combining it with food. In this way, there is business development, raising the wine sector to a higher level, that is, the mutual relationship between producers, traders and consumers of wine

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