CONTRIBUTION OF SOCIAL NETWORKS TO THE QUALITY OF PROMOTION OF RURAL DESTINATIONS: THE CASE OF THE REPUBLIC OF SERBIA DURING THE COVID-19 PANDEMIC
CONTRIBUTION OF SOCIAL NETWORKS TO THE QUALITY OF PROMOTION OF RURAL DESTINATIONS: THE CASE OF THE REPUBLIC OF SERBIA DURING THE COVID-19 PANDEMIC

Summary/Abstract: During the Covid-19 pandemic, the tourism market experienced numerous changes. The negative consequences were particularly reflected in international tourism, with travel being prevented or restricted. Although under the influence of the pandemic domestic tourism also faced a crisis, there has been a tendency of the population to travel within the borders of their country, resulting in an increase in arrivals in domestic tourist destinations. Areas that could provide a health-safe stay were given priority in the domestic tourist market. The new situation also affected ways of doing business and more intensive application of information technology in business and promotion. Online communication stood out as an extremely effective means of communication during the isolation, and social networks played a significant role in the promotion of rural tourism destinations. The subject of the paper is the analysis of the impact of the Covid-19 pandemic on the affirmation of rural areas of the Republic of Serbia and the contribution of social networks to the valorization of those areas. The aim of the paper is to point out the potential of social networks for improving the quality of promotion of rural destinations

• Details
• Contents