Immersyjne doświadczenie kultury. Wykorzystanie AI, VR i AR w promocji dziedzictwa i edukacji
Immersive Cultural Experience: Using AI, VR and AR in Heritage Promotion and Education

Summary/Abstract: The progressing development of technologies has led to the formation of artificial intelligence, and its generative variety as well as virtual platforms. The creation of alternative realities is affecting education and culture as well. Immersive tools based on artificial intelligence, virtual reality (VR) and augmented reality (AR) are being adapted to the audience. The technologies are becoming tools for cultural education, and the promotion of cultural assets while leading to their digitization, dissemination, as well as democratization.This article attempts to describe the ways in which artificial intelligence tools – VR and AR – can be used in education, with a focus on cultural education. The author conducts a literature review, moreover – inspired by digital ethnography – conducts participant and non-participant observation, as well as a survey targeting educational and cultural audiences, and explores how VR and AR tools can be used in education and cultural promotion. A review of applications discusses innovative applications of new technologies in education, considering its cultural version .i.e. the virtual museums and art galleries as well as platforms that enable presentation and absorption of knowledge assuming simultaneous promotion of cultural goods. The analysis of research results leads to the identification of the potential of the technologies in question in cultural education; like the opportunities and challenges of cultural promotion.

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