THE COMMUNICATION OF ARTISTIC MESSAGE: FROM CONCRETE TO ABSTRACT
THE COMMUNICATION OF ARTISTIC MESSAGE: FROM CONCRETE TO ABSTRACT

Summary/Abstract: This article sets out to highlight the specific elements of communication through art. This approach to artistic creation requires specialist knowledge and objective analysis. From the creation to the communication of a given artistic fact and right through to its reception, variables appear which can help the whole process or distort it. Science and the arts must keep pace with the development of information technologies, so that the new advantages can be used to propagate valuable products. Whether rooted in traditional practices or emerging digital formats, artistic creation must be anchored in clear intention and core values, aiming to connect meaningfully with an audience that is informed, engaged, and receptive to wonder. Only through this harmonious integration of technology and human presence can art continue to enrich lives, provoke thought, and foster shared cultural experiences in our increasingly digitized world. In conclusion, whether it draws from time-honored artistic traditions or embraces the possibilities offered by digital innovation, artistic creation must remain grounded in purposeful intent and authentic values. These foundational elements ensure that art retains its capacity to speak meaningfully to an audience – an audience that is not only exposed to but also engaged with the cultural and emotional dimensions of the work. As we navigate an increasingly digitized world, the challenge lies in harmonizing technological tools with the human essence of artistic expression. It is within this delicate balance that art continues to thrive: provoking thought, evoking wonder, and cultivating a shared cultural space where diverse experiences can be acknowledged and explored.

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