From Corporate Marketing Communications to Public Diplomacy: How Tech Brands Can Contribute to the National Reputation
From Corporate Marketing Communications to Public Diplomacy: How Tech Brands Can Contribute to the National Reputation

Summary/Abstract: This article delves into how factors within the high-tech industry can shape a nation’s image, exploring the intricate dynamics between tech corporate diplomacy and the public diplomacy of the state. It presents a strategic approach for tech companies to fortify their image, with a particular focus on highlighting the importance of Corporate Social Responsibility (CSR) narratives. It discusses how such initiatives not only have the potential to enhance the reputation of tech companies on a micro level but also offer industrial and diplomatic advantages for the nation on a macro scale.

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