Иновациите - фактор за конкурентоспособен туризъм в България
Innovations - A Factor For Competitive Tourism In Bulgaria

Summary/Abstract: In order to realise the potential of the Bulgarian tourism sector, tourism enterprises in our country must adapt their activities and strategies to the changed consumer preferences and global trends in tourism. Therefore, in order to be competitive in the global tourism market, it is necessary to increase their innovation activity, respectively to implement different types of innovations. This is of essential importance for the stabilisation and sustainable development of the tourism business. The purpose of this study is to empirically examine the innovation activities and operations of tourism enterprises in Bulgaria and the opportunities that innovations provide for the development of competitive tourism. The main research thesis is that the implementation of innovations leads to the optimisation of business processes in tourism enterprises and enhances the competitiveness of the individual tourism enterprise and the entire tourism sector. As a result of the research, all the tasks set have been achieved, namely: the innovation activity of Bulgarian tourism enterprises has been studied; the state of innovation activity in the tourism sector in Bulgaria and consumer attitudes towards innovations have been examined; the impact of digital and environmental innovations on consumer behaviour and business decisions in tourism has been determined; challenges and barriers to the implementation of innovations in the tourism sector in Bulgaria and key opportunities for increasing its competitiveness have been identified.

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