МАРКЕТИНГОВИ СТРАТЕГИИ В МОДНАТА ИНДУСТРИЯ ЗА ПРИВЛИЧАНЕ НА МЕЖДУНАРОДНА АУДИТОРИЯ
MARKETING STRATEGIES IN THE FASHION INDUSTRY TO ATTRACT AN INTERNATIONAL AUDIENCE
Author(s): Aneta LazarovaSubject(s): Economy, Supranational / Global Economy, Marketing / Advertising
Published by: Стопанска академия »Д. А. Ценов«
Keywords: marketing strategies; fashion; international audience
Summary/Abstract: In today's dynamic and competitive fashion industry, successful marketing strategies play a key role in positioning and developing a brand. This report focuses on methods for identifying and developing strategies to attract a target audience, emphasizing the emergence of new agents on the fashion scene who promote the brand.
Journal: Глобални и регионални измерения на международните икономически отношения
- Issue Year: 2025
- Issue No: 2
- Page Range: 170-179
- Page Count: 10
- Language: Bulgarian
