MARKETING STRATEGIES IN THE FASHION INDUSTRY TO ATTRACT AN INTERNATIONAL AUDIENCE Cover Image

МАРКЕТИНГОВИ СТРАТЕГИИ В МОДНАТА ИНДУСТРИЯ ЗА ПРИВЛИЧАНЕ НА МЕЖДУНАРОДНА АУДИТОРИЯ
MARKETING STRATEGIES IN THE FASHION INDUSTRY TO ATTRACT AN INTERNATIONAL AUDIENCE

Author(s): Aneta Lazarova
Subject(s): Economy, Supranational / Global Economy, Marketing / Advertising
Published by: Стопанска академия »Д. А. Ценов«
Keywords: marketing strategies; fashion; international audience

Summary/Abstract: In today's dynamic and competitive fashion industry, successful marketing strategies play a key role in positioning and developing a brand. This report focuses on methods for identifying and developing strategies to attract a target audience, emphasizing the emergence of new agents on the fashion scene who promote the brand.

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