ИНТЕРНАЦИОНАЛИЗАЦИЯ НА МАРКАТА – СТРАТЕГИИ И ПРЕДИЗВИКАТЕЛСТВА
INTERNATIONALIZATION OF THE BRAND - STRATEGIES AND CHALLENGES
Author(s): Aneta LazarovaSubject(s): Economy, Supranational / Global Economy
Published by: Стопанска академия »Д. А. Ценов«
Keywords: internationalization; brand; marketing; social media
Summary/Abstract: The report reviews the key aspects for successful internationalization of brands. Covers the strategies and challenges they face when entering international markets, including marketing, brand management, and adapting to cultural differences. The report also includes an analysis of successful internationalization cases and offers recommendations for effectively bringing established brands to the global market.
Journal: Глобални и регионални измерения на международните икономически отношения
- Issue Year: 2024
- Issue No: 1
- Page Range: 206-219
- Page Count: 14
- Language: Bulgarian
