Потребителска реакция към сливанията и придобиванията в банковия сектор – връзка между нагласите и доверието
Consumer Reaction to Mergers and Acquisitions in the Banking Sector – Relationship between Attitudes and Trust

Summary/Abstract: Consumer attitudes are an important element in mergers and acquisitions in the banking market. The study aims to examine the relationship between attitudes and consumer trust through a survey and statistical methods. The results outline the willingness to recommend the bank, communication, and satisfaction with service as factors indicating trust in the bank. The study contributes to a better understanding of consumers in the course of mergers and acquisitions in the banking sector.

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