QUALITY IN HIGHER EDUCATION: A REVIEW OF THE RESEARCH LITERATURE
QUALITY IN HIGHER EDUCATION: A REVIEW OF THE RESEARCH LITERATURE

Summary/Abstract: Quality is one of the most used and most determined terms in the business world. Quality is important and one of the most frequent focuses of research in many disciplines such as: marketing, management, economics, engineering, and operations, strategy and market research. The last decade was characterized by increasing of competition among higher education institutions. High quality service is an essential prerequisite for competitiveness and survival in the market of higher education. The biggest challenge for academic institutions is which level of quality institutions must achieve in order to remain competitive in the market. Besides taking care about the quality of services, academic institutions are becoming more aware of the importance of student satisfaction since students' satisfaction has a positive influence on their decision to continue their education at that institution.

• Details
• Contents