Еволюційні передумови розвитку сільського господарства та дорадництва на засадах формування Society 5.0
Evolutionary Prerequisites for the Development of Agriculture and Agricultural Advisory Service on the Basis of the Formation of Society 5.0

Summary/Abstract: The article is devoted to the study of the evolutionary prerequisites for the development of agriculture and agriculture advisory service on the basis of the formation of Society 5.0. It is noted that throughout its existence, mankind has been trying to build an ideal society, which is now reflected in the formation of the concept of Society 5.0. The author emphasizes that this concept is human-centered and provides for the integration of cyberspace and the physical world with a view to implementing the Sustainable Development Goals through the use of modern digital technologies. It is proved that due to the predominance of small enterprises in the agricultural sector, it is necessary to take into account the specifics of their functioning (territorial remoteness, low level of staffing, multifunctionality, etc.) and, accordingly, in order to ensure the efficiency of functioning, it is recommended that small enterprises cooperate with advisory services. The stages of development of human society in the context of the evolution of agriculture are considered. The concept of Society 5.0 is analyzed as a new stage of society development based on the integration of cyberspace and the physical world to solve social, environmental and economic problems. It is substantiated that due to the need to constantly expand the list of advisory services, change and improve the level of professional competencies of advisors in the context of the formation of Society 5.0, it is necessary to ensure that they have a sufficient level of digital competencies. It is also proved that effective cooperation between the advisor and the consumer of advisory services (owners and managers of small agricultural enterprises, rural residents) also requires an appropriate level of digital competencies. It is noted that cooperation with advisory structures helps to unlock the potential of small enterprises, rational use of resources, implementation of quality standards, establishment of partnerships and attraction of investments. The role of agriculture extension in ensuring the development of agriculture in the context of the formation of Society 5.0 is investigated. It is emphasized that agriculture extension is an important tool for transferring knowledge, technologies and innovations to owners, managers of small agricultural enterprises and rural residents. The problems faced by small agricultural enterprises in the context of digital transformation, such as limited access to resources, low level of digital literacy, etc. are outlined. Ways to solve these problems are proposed, in particular through the introduction and use of digital platforms for agriculture extension; the introduction of cooperation between scientific institutions, advisory services and business.

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