NGO Management and Brand Strength with Social Marketing Context: The Cide LAG
NGO Management and Brand Strength with Social Marketing Context: The Cide LAG

Summary/Abstract: Non-governmental organisations (NGOs) are entities that independently engage withvarious societal issues. Research into whether these organisations achieve their definedgoals and whether they are well-managed is limited. The purpose of the research is todetermine whether NGOs are managed effectively/efficiently, whether they create socialmarketing and brand strength, and also to raise awareness of NGO management, socialmarketing, and brand strength. The research question is as follows: have NGOs createdsocial marketing and brand strength through effective and efficient management? Theresearch was conducted in the province of Kastamonu, specifically in the districts andvillages of Cide, Pınarbasi, and Senpazar, which fall within the operational area of theCide Local Action Group (LAG) Association, using a convenience sampling methodwith a questionnaire consisting of 35 questions. Out of the 450 distributedquestionnaires, 403 were returned, but only 400 of them were considered for evaluation.Based on the assessment range of arithmetic mean values on a five-point Likert scale,falling within the range of "agree", it is determined that the Cide LAG Association is well-managed in terms of social marketing and brand strength. Accordingly, for NGOsaiming for success, it is recommended that training be provided in civil society,management–organisation, NGO management, social marketing, and brand strengthbased on the findings of this research.

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