Отвъд хаштаговете: онлайн борбата за офлайн справедливост в кампанията #SavePirin
Beyond Hashtags: The Online Struggle for Offline Justice in the #SavePirin Campaign
Author(s): Emil EnevSubject(s): Anthropology, Social Sciences, Economy, Law, Constitution, Jurisprudence, Geography, Regional studies, Business Economy / Management, Micro-Economics, Agriculture, Energy and Environmental Studies, Environmental Geography, Communication studies, Sociology, Marketing / Advertising, Tourism, Human Resources in Economy, Sociology of Law, Administrative Law, Green Transformation
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: online mobilization; social media; environmental sustainability
Summary/Abstract: Over the last decade, social media has evolved into a powerful tool for social mobilization and advocacy, enabling citizens to voice opinions, gather support, and raise awareness about social, political, and environmental issues. The #SavePirin campaign is a prominent case of digital activism in Bulgaria, which transformed into a grassroots movement to advocate for the preservation of „Pirin“ National Park against government-backed commercial development. This study is about on the tools used by the #SavePirin movement, such as hashtag activism, celebrity activism, and online event organization.
Journal: Медиалог
- Issue Year: 2025
- Issue No: 17
- Page Range: 28-42
- Page Count: 15
- Language: Bulgarian
