The Road of the Political to the Popular Culture through the Prism of Media Convergence and Divergence
The Road of the Political to the Popular Culture through the Prism of Media Convergence and Divergence
Author(s): Emil EnevSubject(s): Politics / Political Sciences, Social Sciences, Media studies, Communication studies, Sociology, Political behavior, Politics and communication, Politics and society, Theory of Communication, Sociology of Culture, Sociology of the arts, business, education, Sociology of Politics
Published by: Институт по философия и социология при БАН
Keywords: digital platforms; social networks; media convergence; media divergence
Summary/Abstract: Digital media platforms provoke new directions for making sense of the media convergence and divergence processes. At the same time, the political finds in them innovative means of expression and new unknown audiences. The article follows certain trajectories along the path from the political to popular culture, seeking answers to the following questions: How do new digital platforms, functioning as social networks, become a means of multiplying political messages? How is the political transformed into popular culture and what are the roles of media convergence and divergence?
Journal: Социологически проблеми
- Issue Year: 57/2025
- Issue No: Special
- Page Range: 195-206
- Page Count: 12
- Language: English
- Content File-PDF
