Social networks and civic participation: analysis of 23 institutional Facebook pages from Romania's North–East region
Social networks and civic participation: analysis of 23 institutional Facebook pages from Romania's North–East region

Summary/Abstract: In this article we analyze the digital interaction between 23 local public authorities from Romania's North–East region and citizens through the Facebook social network, focusing on two clusters grouped more by the administrative and economic importance of the cities rather than strictly by population size. The study measures the engagement level using specific indicators (Posts, Reactions, Comments, Shares) for the May–June 2024 period, strategically coinciding with an interval estimated to have intense civic activity. The results indicate substantial variability in digital communication strategies, with clear patterns of inactivity on certain days and significant differences in performance regarding social media use in institutional communication. The data analysis provides empirical bases for optimizing communication strategies and more territorially balanced digitalization policies.

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