Документален инфотейнмънт и видеографски PR в Националната библиотека „Св. св. Кирил и Методий“
DOCUMENTARY INFOTAINMENT AND VIDEOGRAPHIC PR IN THE CONTEXT OF THE NATIONAL LIBRARY „ST. ST. CYRIL AND METHODIUS“

Summary/Abstract: Videography is establishing itself as a preferred format for information consumption due to its visual appeal and emotional impact. Documentary infotainment is a genre that combines elements of documentary films and informative programs to deliver knowledge and entertainment in a captivating manner. This genre encompasses a wide range of diverse themes, formats, and audience engagement techniques. The documentary film „145 Years Temple of the Spirit” showcases the significance of the library as a center of culture and education and its role in the formation of Bulgarian identity. Its realization within the documentary infotainment genre represents a novel approach that simultaneously achieves public awareness and enhances the institution‘s image. This videographic method of contemporary Public Relations effectively contributes to reputation management, trust building, and increased awareness.

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