Организационният дизайн в медийното управление (Българско национално радио)
Organizational Design in Media Management (Bulgarian National Radio)

Summary/Abstract: When designing and implementing organizational design, strategic focus of attention should be ensured and constant adaptation to the changing environment should be carried out. Making intelligent choices increasingly depends on the ability of the Bulgarian National Radio as a media to make sense of changes in the environment through learning and discovery, to translate analytical results into strategic action. In this article, we will examine why, for the Bulgarian National Radio, strategic planning is a game of numbers, not a game of ideas, and how strategy takes on the form of a planning ritual, not a discovery process

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