Consumption in the Developed Society and the Need to Change the Business Philosophy of Marketing
Consumption in the Developed Society and the Need to Change the Business Philosophy of Marketing

Summary/Abstract: Consumption is a social activity, one of the objective prerequisites for better living conditions for people, andat the same time an important prerequisite for the functioning and development of a market economy. The study revealsthat the efforts of many actors in the economy to make a profit are associated with the growth of consumption, withthe development of a consumerist life strategy and a consumer culture. Consumption, on the one hand, allows individu-als to liberate themselves, to express themselves, it is an expression of individualisation, but it is also a space for manipu-lation. In this context, attention has been drawn to certain forms of modern marketing which not only influence consumerdemand or consumption, but also their lifestyles and identities. Alongside this, they promote consumerism, consumerculture and, in the long term, threaten sustainable development. In order to improve the quality of life of present andfuture generations the need to rethink some modern types of marketing and to change or reform the current marketingbusiness philosophy is justified.

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