TERM CORPORATE RESPONSIBILITY IN CONTEMPORARY CORPORATION
TERM CORPORATE RESPONSIBILITY IN CONTEMPORARY CORPORATION

Summary/Abstract: One of the important issues that correlates with the efficient business of the modern corporation is the issue of corporate responsibility. Corporate responsibility is linked to the achievement of corporate objectives and key corporate values. In scientific literature there are various considerations about corporate responsibility. The author in the paper gives an analysis of these considerations and analyzes two important principles for effective business operations of the corporation: HSEC - (Health, Safety, Environment Management, Community Relations) and BCCM (Business, Crisis and Continuity Management). The author will use the following methods: analytical method, descriptor method, and method analysis of content analysis. The author analyzes the need for management to monitor external and internal causes that cause a crisis. Management is obliged to recognize the shape of the threat and to apply a certain kind of strategy. In the concluding observations, the author determines the activities that management should take in order to efficiently operate the modern corporation.

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