EKOTURIZAM U REPUBLICI HRVATSKOJ – STANJE I PERSPEKTIVE
ECOTURISM IN THE REPUBLIC OF CROATIA - SITUATION AND PERSPECTIVES

Summary/Abstract: Today, tourism as an industry is facing major changes in demand, new conditions and increased competition, which is why mass tourism is no longer as popular as the classic destinations that offer sun and sea as a tourist product. Accordingly, the Republic of Croatia needs to develop new forms of tourism such as ecotourism. So far, ecotourism in the Republic of Croatia is one of the lowest forms of tourism in terms of tourism turnover and revenue, although there is potential for the development of this form of tourism given the natural beauty it has. Some of the problems of ecotourism development are misunderstanding and ignorance, underdeveloped environmental awareness, then poor infrastructure and lack of investment. In this paper, we will explain the term concept, characteristics and types of ecotourism, and present the state and prospects of ecotourism development in the Republic of Croatia.

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