NOVATIVNOST I INOVACIJE KAO EKONOMSKA OBELEŢJA RAZVOJA PREDUZEĆA U NAREDNOM PERIODU
INNOVATION AS AN ECONOMIC CHARACTERISTIC IN COMPANIES’ DEVELOPMENT IN THE FUTURE

Summary/Abstract: Innovation and innovative companies that are committed to the achievement of a better market position and therefore higher profits are characteristics of largely successful companies in the turbulent world market. Among other things, innovation in solving problems involves continual improvement of our business through the generations of new ideas and practical ways of doing things in order to solve the problem and gain competitive advantage. Innovative companies are required makers of modern politics because of their undeniable importance in the development and provision of business activities and their impact on improving environmental protection and risk reduction in the distortion of climate change. Innovation does not only represent a new technology or new products, but it also implies new and smarter ways of doing business, new management, new business systems or new services. As a result of the interaction of innovation and globalism, the concept of innovation management and innovation systems developed in response to increasing demands for competitive advantage of innovation processes in a form of growing importance and unquestionable influence of relevant external factors.

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