Contemporary challenges in the management of university alumni associations
Contemporary challenges in the management of university alumni associations

Summary/Abstract: Polish organizations gathering alumni, functioning as independent bodies, have recently faced severalproblems including the generation gap, lack of young members, and problems with fundraising.Operating within existing models is no longer effective due to significant social and economic changesthat have taken place in their environment. They need to rethink and redesign their strategies. Themodel presented in the paper identifies the main areas of the change and the directions that theorganizations need to follow to ensure their further effective functioning.The research contributes to the discussion on alumni management in Poland. The topic is marginallyexplored in Polish scientific literature and the perspective of other countries enables application dueto specific characteristics. The discussion in the paper is adjusted to conditions specific to Polandand is focused on organizations of a certain type.

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